SEO is not just putting a lot of the right words on the pages of your website. It’s a lot more nuanced than that. There are specific places on your website search engines pay more attention to when they look to discern relevance to topics and keywords. That’s where you want your keywords to be waiting for them.
The First Step to Successful SEO is Structure
Design your website to optimize your search engine ranking. Before you get started on your web design, take a look at your competition and see what they’re doing. Decide what your keywords and phrases are going to be and run searches on them. Check out the first three or four websites that pop up. How are their sites structured? Where are the keywords that led you to their website located in the structure of the site?
The answer is that every single page is has SEO. That means there are keywords strategically placed throughout their website.
How to Structure an SEO Website
The answer is making the most of titles, subtitles, sub-headers, anchor text, and images. Search engines pay attention to headers, sub-headers and page breaks. Anchor text and images offer an opportunity to include keywords in the words themselves, in the links, in alt text, and also in image descriptions. All of this comes into play when designing your website.
Make it user-friendly and it will also be Ebay SEO-friendly. The fact is, websites organized with headers and sub-headers are easier for your visitors to navigate, and that means it will be easier for them to turn into your clients and customers. Include sub-headers with keywords and phrases to catch the eye of the search engines that will ultimately rank you and put you in front of your new customers. Images are incredibly engaging for viewers. In fact, articles and blogs with images do way better than those without. This also allows you to add in keywords and embed links that will bring your visitors from images of your products directly to where they can purchase them.
ALWAYS include a Blog on Your Website
If your website doesn’t already have a blog, start one now! You may want to start a backlog of blogs and post them a couple times a week to start. That way, you will gain credibility with your viewers because the volume lends itself to the experience of your business. A blog is more than just a vehicle for SEO. It shows your visitors that you are real, and you are paying attention. You also get bonus points when it comes to search engine rankings because it shows that your website has been updated when you post new blogs. When you post blogs, include at least three keywords and phrases. Prioritize them and put your top keyword in the title and in the first line of the body content. Include anchor text and at least one image. Blogs with images tend to get more viewers and it’s also an SEO opportunity.